onlinepartnersv3_v1

New App: Generate Website Content with Dgtal Content

Mon, 10 Apr 2023 14:51:08 GMT

New App: Generate Website Content with Dgtal Cont ent

We’re happy to announce a new app!

This app can give your agency a game-changing capability for creating AI-generated content at scale. In addition, you can use it to quickly produce high-quality images for your clients' websites, blogs, and online stores

We all know that website content creation can be a tedious process that takes time, but it doesn’t have to be. Dgtal Content can help you save time and reduce costs, letting you focus on what matters most - your business.

Dgtal Content is great for a wide range of content types

With over 3 million pieces of content generated across different industries, tone of voice, and use cases, Dgtal Content is bound to have the right template for you to use - no matter the content type:

Website content: Quickly add website content using the Dgtal Content app inside the editor, giving you the power to craft persuasive content all in one place.
Full blog posts: Use the power of AI to produce full-length blog content readers will enjoy.
Product descriptions: Sell more while saving time by creating creative content for your store’s product pages.
Social media posts: Create engaging texts for Instagram, Facebook, Linkedin and other social networks at lightning speed.
Digital ad copy: Generate compelling ad copies and optimize your campaigns in just a few clicks.
Persuasive sales copy: Power up your sales pitch to increase the number of relevant leads.

New! Connect an Existing Stripe Account to Client Billing

Mon, 13 Mar 2023 15:56:36 GMT

New! Connect an Existing Stripe Account to Client Billing

We’ve made updates to Client Billing, you can now set up your Client Billing’s payment gateway using your existing Stripe account . This is a huge time saver and a much more convenient way to get you set up quickly with getting paid from clients.

Once your Stripe account is connected, you’ll be able to bill clients for your existing products and services, or create new products and tax rates - all directly in the platform.

Build a Native Store that Offers Service Based Products

Wed, 01 Mar 2023 16:05:35 GMT

Build a Native Store that Offers Service Based Products

Our native eCommerce solution now includes the option to define a product as one that requires shipping (or doesn’t), right from the product listing. This means you can offer service based products like dog walking or grooming, in addition to any others that aren’t shippable.

Which products require shipping and which don’t?

If we use the example of an online pet store, it’s easy to differentiate between the physical products you sell and the non-shippable services you offer:

Physical products that require shipping may include dog food, leashes, beds and treats. Non-shippable services by that same merchant may include dog grooming, dog walking, and training.

Services that don’t require shipping won’t have any shipping fees added to the cart’s total at checkout, and the buyer won’t be asked to provide their delivery address.

How to turn a product’s shipping requirement on or off

Here’s how to set the shipping requirement of a certain product (keep in mind that this option is available on the product level, not on the variant level):

In the (native) store, go to Manage Products and select the specific product you want.
Scroll down to Shipping , located under the Inventory section.
There you’ll find a new toggle switch for turning the shipping requirement on or off for that product (all new products will have this set to on by default).
To mark a product as a non-shippable service, toggle the switch to turn the shipping requirement off .

How do 1000 Site Pages and 1500 Blog Posts Sound?

Wed, 22 Feb 2023 16:10:53 GMT

How do 1000 Site Pages and 1500 Blog Posts Sound?

We’re happy to announce that now, each site can include up to 1000 pages and up to 1500 blog posts. As part of Duda’s improvement of the platform, your blog posts will no longer count as standard pages.

This means you can create many more pages per site, and offer an abundance of engaging content in the form of numerous additional blog posts - all without being bothered about reaching the previous count limit.

Control Which Site Page Members Land On After they Log In

Wed, 01 Feb 2023 16:16:42 GMT

Control Which Site Page Members Land On After they Log In

Now when you add membership to a site and set up the members’ login button, you can choose which site page members will be redirected to as soon as they log in.

More flexibility in setting up your site members flow

Controlling the page where logged in members first land on it gives you a lot more freedom and flexibility in terms of designing your site and getting your new members properly onboarded.

In addition, the site page members are redirected to can have a significant impact on their user experience (more so than what you might think). A redirect that makes sense for logged in members saves them time in finding the content they're looking for and prevents confusion.

How to set the site page members will redirect to after login

These instructions assume you already have membership on your site:

If you haven’t added a Login button widget to your site, now’s a good time to do so.
While in the Editor, click the Login button to open its settings panel.
In the Content tab, scroll down to Where to redirect users after they log in?
Select your desired site page destination and then publish or re-publish your site to make these changes live.

That’s it - that’s all there is to it.

Easily Import Products from Other Platforms into the Native Store

Tue, 24 Jan 2023 16:20:54 GMT

Easily Import Products from Other Platforms into the Native Store

Our native store now includes the ability to import products from other platforms (and to add a bulk list of products) using a simple CSV file upload.

Simplifying store migrations

This feature is perfect for store owners looking to migrate their store site from other platforms because it'll save considerable time and effort.

Want to use the native store for your next eCommerce site, and the only thing preventing you from doing so is importing the product catalog from another platform? Using the new option to import products with a CSV file means you can easily move your entire existing product list, along with all the relevant data like product names, descriptions, options and variants, inventory management, and even images.

And once you switch to our native eCommerce, you’ll score additional benefits like top site performance with high Core Web Vitals scores, full design flexibility, Duda’s solid infrastructure, per-product SEO

Jump Start Your Site Membership by Actively Inviting Members

Sun, 18 Dec 2022 16:27:12 GMT

Jump Start Your Site Membership by Actively Inviting Members

Our membership capability just got better. You and your clients can now actively invite people to join the site as members with special access to restricted content on the site.

Invite site members in bulk

You can always invite members one by one if you like. But to save time and resources, you can invite multiple members in bulk. Simply copy and paste multiple addresses and send them all an invite with a single click. The bulk member invite capability will help you cut the costs of migrating from third party solutions because you can easily move all of your existing members to our native membership.

How to invite site members

Open Membership form from the editor’s left panel.
In the Site Members tab, hit the Invite Members button.
Enter the email addresses of the people you want to invite. To enter multiple addresses, copy and paste addresses from a list or enter several addr esses using the Enter or space key in-between.

After you’ve added all of the addresses, hit the Send button to send out the invitations.

Your invited members will receive an email with a link to accept the invitation and join your site. Once they’ve accepted their invite, they’ll be added to your site and have access to all of its features and resources.

Currently, you can invite people to become site members without a specific content plan (general site membership), or assign them a free membership of a specific content plan you’ve created. The option to add members to a paid membership plan will be available in the coming months.

Our Sites Are Now More Accessible

Thu, 17 Nov 2022 16:35:07 GMT

Our Sites Are Now More Accessible

We’re excited to announce that we have updated our most popular templates and features to comply with additional web accessibility standards. Implementing accessibility best practices improves sites’ overall usability for all users (and it’s also great for SEO).

So what is accessibility, anyway?

W eb accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. More specifically, people can: perceive, understand, navigate, and interact with the Web. Accessible websites usually have better search result ranking and therefore a more expansive audience reach.

What’s more accessible now

We’ve made quite a few accessibility updates that render our templates and sites more accessible for all users. Here’s a quick list of what’s been updated:

Improvements in contact forms:

Improved contact form accessibility for screen readers
Screen readers can now easily detect the date and time picker in contact forms
Keyboard navigation now includes the option to check/uncheck checkboxes and radio buttons in contact forms

Improvements in site navigation:

Improved keyboard navigation for easy keyboard based movement between site elements
Improved site navigation for screen readers

Other miscellaneous improvements:

Improved the Back to Top button functionality for screen readers on mobile
Screen readers can now find and read social icons
Now it’s possible to zoom in and out on a page
Button icons are now hidden from screen readers for improved screen reader accessibility
Now it’s possible for screen readers to do a search in stores and blogs

UK Launch

Fri, 10 Jun 2022 15:28:57 GMT

Rolling out our Service in the United Kingdom

After a hugely successful 3 years in the USA and Ireland, we have launched our business in the United Kingdom through Franchise Direct.

Franchise Direct stated goal is to provide a reliable, authoritative platform where entrepreneurs can connect with franchisors seeking investors. In support of this objective, they are the leading online resource for franchise opportunities and are the knowledge center of choice for anyone seeking information on the franchise industry.

Embed Reviews - New Product Feature

Wed, 08 Jun 2022 14:46:38 GMT

Embed Reviews - New App

EmbedReviews is a robust platform that automatically collects all your social media reviews from Facebook and Google, with options to import reviews from other third-party sources.

Now, you can store all your online reviews in one place; analyze and sync them into interactive social proof widgets for your website.

The EmbedReviews app allows users to aggregate and display thousands of reviews from their Facebook pages or Google locations in seconds.

This is possible due to official integrations with the social media platforms' APIs and constant platform compliance updates with the APIs requirements.

In addition to that, the app can sync the reviews into web widgets that are mobile responsive, interactive, and more engaging, resulting in a boost in trust and brand authority.

So, once connected, the widgets will continue to pull fresh content from verified reviews, so you can rest assured that your visitors are seeing the most up-to-date information.

WHAT YOU GET WITH EMBEDREVIEWS

Generate social media reviews in one place, on autopilot – such as reviews from Facebook and Google
Receive and respond to reviews from one single platform
Create interactive web widgets that will sync all reviews on your website
Hand-pick or moderate which reviews to display on your website

Facebook reviews

No more stock photos. Give valid data about the testimonial sources.
Collect Facebook reviews automatically through an approved API integration

Google Reviews

Live sync - The system integrates with an official Google API that will constantly update your Google reviews.
Multiple Google locations: Generate Google Reviews from multiple Google profiles

Multiple sources

All social media sources are included in every paid plan, such as Google and Facebook reviews widgets.

Bulk import

Import reviews that you've collected through email, chat, or other review websites, upload them to a custom source, and display them on any website.

Reviews reply

Reply to one or multiple Facebook pages or Google locations from one spot

Custom Reviews

Submit and create a web widget with your custom reviews.

Custom CSS

Create beautiful on-site widgets that match your brand entirely.

Moderation

Make it sync hands-free or have control over what displays on your website.

Filters and Tags

Categorize online reviews by tags and organize them by date, rating, or filter by keywords.

Automatic sync

Reviews you get will be automatically generated and displayed on your website.

Various templates

Slider, Carousel, Grid, Column, Table, Page, SliderV.

Responsive design

A modern widget that loads fast and fits any website design.

BENEFITS

Below are the top benefits that collected reviews can bring to your business:

Increase organic reach
Boost credibility
Promote positive and direct customer service;
Gain immediate trust

EmbedReview

Access Groups - New Product Feature

Wed, 18 May 2022 15:43:45 GMT

Create members groups for a more personalized experience

Schools, corporations, and other types of groups often need to personalize content and information to individual members.

With Access Groups, you can segment site mem bers based on their role, persona, or common interests, and show each member the content that is relevant to them.

Use case: Employee portal

One of your customers has asked you to create an internal employee portal for their business. This customer wants different employees to have access to different site content. Until now, this use case was not supported by Duda.

With Access Groups, you can create a dedicated area for each type of employee. For example, regular employees will receive access to all company onboarding documents and guidelines. In addition, managers will also get access to financial reports and performance reviews.

How to set up Access Groups

To view and manage your Access Groups, click App Store in the side panel of the editor and open the Membership App.

Alternatively, on the site dashboard, click Overview and then click Membership.

Create New Access Groups

To create new Access Groups:

In the side panel, click Access Groups.
Click + New Group, and complete the following:
Group title. Type a title for the group.
Description. Type a description for the group.
Assigned Pages. Select the site pages from the list that members of this group will be able to access.
Members. Click +Add Members to add members to this group. Only these members will be able to access the assigned pages for this group.
Click Save.

Edit and Delete Access Groups

To edit or delete existing Access Groups:

In the side panel, click Access Groups.
Click the three dots icon next to the group you want to edit or delete.
Edit group. Edit any details, add additional assigned pages or members, and then click Save.
Delete group. Click Delete to confirm.

New App: Agentz

Wed, 04 May 2022 15:47:06 GMT

New App: Agentz

Help your customers respond faster, offer a better customer experience, and capture more business using Agentz! This automated assistant lets your clients communicate with their customers instantly, 24/7. With automation they won’t ever have to worry about missing a call, responding to a text or answering questions after hours again. The Agentz automated assistant will handle all of that for them, including engaging with and responding to customer requests live while capturing each interaction in the business’ own multi-channel unified inbox. Now available on Duda’s App Store.

WHAT YOU GET WITH AGENTZ

Agentz no-code, out-of-box solution is purpose-built for small businesses. This AI-powered solution is simple, low cost, pre-trained with industry-specific questions and answers, and can be set up in minutes.

MAKING MULTICHANNEL COMMUNICATIONS EASY

Capture and track conversations across SMS, website, Facebook Messenger and Google My Business, enabling businesses to respond instantly to customers from any device, through any channel.

NEVER MISS ANOTHER CALLER

Converges missed calls to SMS for instant two-way automated or live conversations.

CUSTOMIZE CONVERSATION FLOWS

Allow customers to offer self-service appointment booking, view special offers and reviews, place an order, pay a bill, or anything else you can think of!

ANSWER QUESTIONS AUTOMATICALLY

Industry-specific knowledge base handles most customer questions live, increasing customer satisfaction, reducing staff workloads and saving time.

RESPOND IN ONE PLACE

The unified inbox captures all leads and conversations allowing easy follow-up and tracking from desktop and mobile app.

GETTING STARTED WITH AGENTZ

To get started with Agentz right now, go to the App Store and add the app to your sites.

New App: Amy Chatbot

Wed, 27 Apr 2022 15:49:48 GMT

New App: Amy Chatbot

Amy is excited to integrate their chatbot solution for Duda Agencies and Web Professionals.

Amy brings a powerful chatbot solution to everyday small business owners. Wit h Amy, your clients can interact with more new customers and delight site visitors at a fraction of the cost and with far less hassle. Forget about sophisticated software that’s hard to use; Amy’s easy to set up and quick to deploy.

Amy offers our customers two plans that grow with them:

Free: Good for up to 500 chats per month and branded with the Amy App. Great to use until you’re ready to take your customer service program to the next level.
£9/mo: Comes with unlimited chats, Calendly integration, and more.

GIVE TODAY’S CUSTOMERS THE 24/7 AVAILABILITY THEY EXPECT

Amy is the only chatbot built specifically for small businesses and their unique needs. Unlike a human employee, Amy empowers your clients to provide communication 24/7 to their site visitors. Amy comes with a growing library of pre-built templates specifically designed for your exact professional needs. Each chat template has been specifically customized for each industry. From updating seasonal menu items to providing timely COVID-19 safety guidelines, each template has your specific industry in mind.

Let Amy guide your client's site visitors, every step of the way:

One chatbot available for your entire website
24/7 support for your customers
Pre-built templates that can be customized as little or as much as you need
Step-by-step instructions that help guide you through your onboarding journey
Intuitive drag & drop chatbot builder, no code or technical skills required
Insightful reporting suite that helps you understand your customer needs and improve your chatbot over time

GET AMY INSTALLED TO YOUR WEBSITE IN A MATTER OF MINUTES

Take the headache out of software installations and onboarding. Get Amy up and running on your client's websites in a matter of minutes. Your partner in customer service is ready, just a few clicks away. Try Amy for free today.

Connected Data: Table Widget

Thu, 31 Mar 2022 15:53:54 GMT

Connected Data: Table Widget

You can now connect the table widget to any collection. With collections you can easily manage the content of the table: reorder rows, use Airtable & Google Sheets to populate tables with content, add an image and a rich text column and exceed the table widget's 30X30 limit.

If a site consists of a dynamic page, that’s connected to the same collection as the table, each row will be linked to the dynamic page item by default.

The following field types are supported: Rich text, Plain text, Image, Link, Number, Date & Time, Email, Phone and Multi-select.

How to connect a table widget

Create a collection in the Content Library
Add a table widget to the site via the Widgets Panel
Right-click on the table widget and click on “Connect to data”
Select a collection from the dropdown
Select the required fields from the “Fields to display” dropdown. The order of the columns in the table is equivalent to the order of selection.

Use case: Workout Sessions Pricing Tables

Let’s say a fitness studio approached you to create a website . They would like to have the site present a list of available sessions, when they'll take place, number of participants, price, etc. Clicking on a session in the list should navigate to a registration page.

To do so, create a Classes collection with all the requested details (time, price, etc). Add a table widget to a page and connect it to the Classes collection. If you'd like to show only sessions that are still available, use a collection filter to display only rows where the “Availability” field is set to “Available”.

Use case: Students Contact Info Page

Let’s say a customer of yours requested you to add a student contact info page to their website . They'd like to present the name of the student, an image, birthday date, contact details and allergies. This information is managed in a Google Sheet by the school administration.

To display the information in the site, create a Students collection from the Google Sheet. Add a table widget to a page and connect it to the collection.

Create a dynamic page that’s connected to the Students collection. The table will automatically link to the dynamic page. Clicking on a row that represents a student, will navigate to the relevant dynamic page item.

New European servers for Live Websites

Tue, 08 Mar 2022 17:09:15 GMT

New European servers for Live Websites

As part of our ongoing efforts to improve website experience, speed, and Core Web Vitals scores, Duda now has a set of servers that deliver Duda websites from servers based in Europe. By having a set of servers in the EU, we are able to have the first response time (also known as Time to First Byte, TTFB) faster for site visitors that are closer to the EU.

We silently rolled this out a few weeks ago and are already seeing a big decrease in loading times for visitors coming to sites from the EU.

This new European server also adds an additional layer of resiliency to the Duda platform. If the primary US data center goes down, all website traffic will be routed to the cached version in the EU until the US data center comes back online. This also works in reverse, if the European layer goes down, traffic will get routed to the US, too.

HOW THIS WORKS

Duda has set up a new service that caches a version of the live web page in the European region. This takes our existing caching infrastructure and places it in Europe, in addition to the United States. We are then able to route traffic from site visitors coming to the website to either the US or EU data center automatically, based on which is closer.

BUT DUDA ALREADY USES A GLOBAL CDN?

Yes, this is true! It’s important to note that websites are delivered in two ways: There’s the primary HTML document that’s downloaded and then all the other assets within the website, like images, videos, javascript files, etc..

Before this European caching server, our sites only responded with the HTML from the United States. By delivering the primary page HTML from a closer server, we are able to speed up the all-important first render time of the website even more.

All other assets (images, videos, javascript files, etc..) are already on the global CDN and this is not changing.

SOME CAVEATS

It’s important to take a minute and make sure we’re clear on what this is and what this is not.

Your website files are still primarily hosted in the US. The primary source of data is in the US-East-1 location of AWS. This is not changing. This new caching server only serves a short-term version of your website in Europe – the content is still primarily hosted in the US.

This change affects customers on our Primary US instance. If you’re not sure what instance you’re on, then you are almost certainly on the Primary US instance.

Add more file types to Site Comments

Sun, 23 Jan 2022 17:39:13 GMT

Add more file types to Site Comments

It’s now even easier to get from the feedback phase to publish-ready with the ability to attach files of any type to Site Comments.

Does your client store their website copy in a word document? Do you need to add a downloadable PDF to your site or are you waiting for the updated audio file from your team member? Using the Site Comments file attachments capability, you’ll no longer need to search through your email for these files, but instead they’ll be waiting for you exactly where you need them.

How to attach files to Site Comments

To upload a file to a comment just create a new comment or navigate to an existing one, click on the attachment icon and select the file you’d like to upload. With everything within the context of the site, you’ll know exactly where the file should be used on your site.

How will Site Comments help you build sites more efficiently?

With Site Comments, team collaboration & client feedback is:

All in one place . No need to collect comments sent via emails, phone or texts.
Clear & accurate. No need to explain which element should be changed, feedback is left directly on the element that needs to be changed.
Fast & easy. By simplifying the process, you’ll probably get ready-to-publish sign off sooner
About the whole picture: Making changes is easier when you view all feedback organized in one place.

You can get started by using Site Comments with your clients and team members on any site today.

New App: Firework

Wed, 19 Jan 2022 17:18:26 GMT

New App: Firework

Firework is the interactive short-form web story video platform for you to engage and convert website visitors. Now available on Duda's App Store.

What you get with Firework

Firework is the most popular live shopping app in the U.S., offering eCommerce businesses and publishers a platform to create an engaging user experience on their website using short-form web stories and live streaming. Web stories traditionally only provide users an engaged experience on social media. Now you can give your customers an engaged content experience they are familiar with right on your website.

Live-stream events and new products

Live streaming events, in-video shopping, and lead generation can significantly boost your website sales.

Increase engagement

Firework has shown to increase website engagement by 4x, average session time by 2.8x and add-to-cart rates by 1.8x.

Getting started with Firework

To get started with Firework right now, go to the App Store and add the app to your site.

New App: Chatfully

Sun, 09 Jan 2022 17:43:00 GMT

This is a subtitle for your new post

Chatfully enables a company to centralize communication — from SMS text, to web chat, to social media — and share with their colleagues to follow-up in 1/3 of the time. It simplifies omnichannel chat so every SMB team can start in minutes and use it daily. Now available on Duda's App Store.

What you get with Chatfully

Companies' revenue either grows or declines based on how well their teams communicate. From answering visitors via web chat to confirming meetings with texts, customers expect your team to use more channels in less time. With Chatfully's app (available on Duda's App Store), you can reduce weekly prospecting into hours, quadruple response rates (compared to email) and reply in up to 1/3 the time.

Distribute messages

Assign messaging channels to shared inboxes to distribute messages for teams of every size and skill.

Update profiles

Multitask while chatting by updating profiles to close deals and resolve issues faster.

Manage contacts

View all customers in one click and tag their interests. Forming fuller relationships is made possible by adding up to hundreds of custom fields.

Send campaigns

Communicate with customers individually or as a group using campaigns. Include tokens personalized messages to grow responses and revenue.

Assign roles

Admins can accelerate follow-through by assigning roles, so teams focus on delivering the best experience.

Getting started with Chatfully

To get started with Chatfully right now, go to the App Store and add the app to your site.

New Exciting Animations Added

Tue, 21 Dec 2021 17:46:13 GMT

New Exciting Animations Added

Improve user experience with dozens of new animation options in your editor. Use them to grab attention, trigger interest and direct user interactions.

Animate In, Animate Out

You can now reverse the direction of the scroll triggered animation to control whether the animation eases in or out. Animations include:

Fade in / Fade out
Slide in / Slide out
Bounce in / Bounce out
Rotate in / Rotate out
Roll in / Roll out
Zoom in / Zoom out
Flip in / Flip out

Here’s how to create fresh interactions between two elements, using both in and out scroll animation:

Select the left column and apply scroll animation to it.
Set the animation to roll in from the left.
Set animation to end on 75% from the top of the screen view.
Select the right column and apply scroll animation to it.
Set the animation to roll out to the right.
Set the animation to start at 75% from the bottom of the screen.

Pause and Unpause Animations

Use the pause button on the left side panel to pause animations that are designed to disappear off the screen, so they stay visible while you edit.

Note: The pause animation is only relevant when editing, which means your live site and preview will still show the animations.

In addition to the new scroll effects, below you’ll find new entrance triggered animations. Use them to draw attention to elements such as CTA's or social icons.

Zoom
Flip
Flash
Pulse
Rubber band
Shake
Swing
Tada
Wobble

Where to find animations

Access the Animation controller in the design editor of any widget and element that allows for animations.

Draw in New Customers with Membership Websites

Tue, 07 Dec 2021 17:52:25 GMT

Draw in New Customers with Membership Websites

New! Membership capabilities seamlessly integrated with Duda’s platform, allowing you to easily create a member-only site in just a couple of minutes and with zero code required.

What are membership sites?

In simple terms - a membership site is a website or part of a website that only registered members can access.

Membership sites allow your customers to offer exclusive content to their registered members. With Membership, you can create customized experiences, and offer exclusive content tailored for users logged into a given site.

What can you do with Membership?

With Membership, you can build more types of sites for more types of clients.

These new types of sites include:

Sites for online communities. Communities come in many shapes and forms. In essence, all communities are groups of people held together by a common interest. A Membership site is an excellent tool for customers looking to establish a new community or interact with existing members of their community. By providing access to exclusive content such as newsletters, videos, and articles, your customers strengthen their relationship with their community members.

Internal initiatives for private groups or organizations . These are private networks, such as employee portals, designed to support an organization's internal communications and to allow collaboration. With Duda's Membership solution, your customers can approve and delete site members. This is especially handy when managing internal portals, where your customer might want to add new members to the portal and revoke access from former members.

Lead Generation sites . Lead generation is the process of gaining the interest of potential customers to increase future sales. It is a crucial part of the sales process of many companies. Using Membership, you can create lead generation sites that can help your customers capture email addresses. They can later use these addresses to promote other products & services.

How to add Membership

To get started with Membership, follow these easy steps:

Add Membership directly from our App Store . You can choose between our Start and Pro plans. The Starter plan offers all our Membership features and up to 5 site members; it should help you test out all Membership capabilities. Once your membership sites get more traction, you can upgrade to the Pro plan. The Pro plan offers the same features as the Starter plan, yet it supports up to 1000 site members.

Choose pages that will be accessible to members only . You can do that by going to the page menu, opening the settings of the page you want to restrict, and clicking Set Access.

Configure approval type. You can choose between automatic and manual member approval.

Automatic approval works best for sites where you want as many members joining as possible. An example of a site that would use automatic approval is lead generation.
Manual approval is more suited towards sites where you need to control who is provided access to the site's restricted content. An excellent example of that could be an employee portal, where only company employees can access restricted content.

Place the login bar widget in your site's header. Remember that the page header is not responsive, so you should add the widget for each device type.

This is just the beginning

There are still many exciting features on the way. We know that many of you want to build sites that offer subscriptions, different membership groups, personal areas for your members, and more. We are working hard to have these capabilities available for you as fast as possible.

Want to influence what we should be building next? We created a dedicated section in our idea board where you can submit your Membership-related feature requests and ideas.

SaaS Marketing: The Top Strategies To Grow Your Business

Mon, 07 Jun 2021 12:13:29 GMT

SaaS Marketing: The Top Strategies To Grow Your Business

You’ve spent a lot of your time building a great SaaS that solves your ideal customer's problems achieving the first path to success. But regardless of how good your solution is, you can’t scale your business without an effective marketing strategy. With so much competition in every industry, you need to know how to stand out from the crowd in order to build awareness, get leads, and convert.

This article will walk you through the process of SaaS marketing and provides insights on effective strategies, tracking your progress, and more. Let’s dive in.

WHAT IS SAAS MARKETING?

SaaS marketing is a type of marketing focused on strategically promoting and acquiring leads for subscription-based SaaS solutions. Since the SaaS business model differs in several ways from other business models, it follows that its marketing calls for a distinct approach compared to traditional ones.

How is it different?

Market a SaaS is different due to the following reasons:

Type of product: The “product” is a software solution with a range of different features, some of which are complex. It’s trickier to demonstrate value here compared to, say, a physical product like a pair of wireless earbuds or a safety system for securing a company’s premises.
Shorter sale cycle: From the point of initial discussions with prospective customers to closing the sale, SaaS solutions have a shorter sales cycle compared to other products that require significant expenditures at the outset. You’ll also need to account for the fact that ongoing marketing to current customers is essential for minimizing churn.
Pricing model: The pricing model of SaaS is subscription-based and needs to account for different customer personas, which often results in a tiered model where various features are only available by paying for higher tiers.

THE TOP SAAS MARKETING STRATEGIES

Essentials before getting started

Before diving into specific marketing tactics to help you excel in your niche (we’ll get there soon, don’t worry), it’s worth running through what you need to know and do before getting started.

What are your goals?: You need to set concrete and measurable goals for your marketing efforts; consider using the classic
to help you out here.
What is your ideal customer persona?: Get very clear on the types of ideal customers your solution best suits, including what motivates them, what problems keep them awake at night, and how you can effectively reach out to them (i.e. where are they hanging out online?)
What is your budget?: Be specific about the amount of money you have available and are willing to spend in order to achieve your objectives.
What are your website design needs?: Make sure you have a well-designed website with sufficient attention to detail on the logo (opt for in-trend logos ), branding, site speed, clear calls-to-action, and, of course, high-quality videos or screenshots of your software.

1. GENERATING LEADS AND TRAFFIC

Your website is one of your most important marketing assets. It’s the place where you’re able to best show off SaaS solution’s features and value to potential leads, the first challenge is to establish authority in your domain, bring traffic to your site, and get solid leads from this traffic. Here’s how you can do that.

Content marketing

You’ve probably heard the phrase that content is king, however, when it comes to a SaaS, variety is the new kind. To get traffic to your site, establish authority, and demonstrate your SaaS product’s use cases, it’s best to leverage a variety of content types.

Not everyone wants to sit down and read case studies or blog posts, incorporate webinars, listen to podcasts, or analyze infographics too. For content that requires a bit of extra time and needs significant investment to create, you should consider making these assets gated so that interested customers provide contact info in return for accessing it.

You shouldn’t neglect your existing customers either — build up a veritable resource library of Q&As, how-tos, and other helpful content. This kind of content will help reduce the churn rate.

SEO

While SEO somewhat goes hand-in-hand with content marketing, good SEO results just from hitting the Publish button on your content are not really likely. Effective optimization of your web pages and content to appear prominently in search engines is part science and part art. The stats show that landing the number one slot on Google for a particular keyword wins you 39.6% of the traffic searching that phrase while landing in second position nets you 18.4%.

Make sure your SEO strategy covers the technical details that make it easier for search engines to crawl your site. Good on-page optimizations (title tags, headings, etc) that convey the intent of the page, and off-site link-building activities, will help signify to search engines the value of your content.

Email marketing

You’ve gone through all the trouble of attracting traffic to your site and getting leads interested enough to provide their email address. Now it’s time to unleash the power of email marketing. To achieve the best results, segmentation is vital to provide the right messages to audiences who are at varying stages of the sales cycle.

For current customers, perhaps speak to some of their wins from using your solution (for example, Grammarly congratulates its existing customers on the number of words written during given timeframes). For prospects who are inactive or in the middle of a trial, keep speaking to their pain points in your email campaigns and help them understand your solution better.

PPC

Pay-per-click (PPC) advertising is another way to generate leads and traffic. However, be aware that it requires careful execution to see results without significantly eating into your marketing budget. Paid search results on Google are one option, but you should also look beyond Google into paid ads on other platforms your customers might hang out on, like Reddit, Facebook, or LinkedIn. To execute a PPC plan, create lots of variations of ad copy and monitor your metrics closely to determine what resonates and gets clicks.

2. MARKETING YOUR PRODUCT

Once you get traffic and leads, there are many levers to play with in order to effectively turn these prospects into subscribing customers. The delicate balance to get right with SaaS is that you also need to market to people who’ve already subscribed.

Offer a trial or freemium

In order to entice people to find out how your solution works, a free trial or freemium model is pretty much mandatory. This contrasts with marketing approaches for traditional goods or services in which offering things for free is the exception rather than the norm. If you don’t offer a trial or freemium option, your competitors will, meaning you’re almost guaranteed to lose potential customers if you don’t adopt this strategy.

Be clear on pricing

Paying on a subscription basis for SaaS makes clarity incredibly important in your marketing. Customers need to know exactly what they get for the subscription fee they pay. If you use a tiered model, precisely outline what features and benefits your solution includes in each tier. You’ll also want to be minimalistic with how many pricing tiers you have, otherwise, you risk overwhelming prospects with too many choices.

Sometimes it’s tempting to focus more on getting people interested in your solution befoore revealing the price, but if people don’t get transparency on what your service costs from the outset, they’ll look elsewhere.

Use testimonials and reviews

When people look online to make purchases, reviews play a huge role in their decisions. This is as true for SaaS solutions as it is for a fancy $300 toothbrush. In fact, 84 percent of people trust online reviews as much as a personal recommendation.

Use this trust to your advantage in your marketing strategy by placing customer testimonials on your site’s landing pages. Also, don’t forget to sign up to as many third-party SaaS review platforms as possible. Examples include G2crowd, Capterra, and SaaSGenius.

Referral marketing

Referral marketing is a powerful tactic in SaaS both for reducing customer acquisition costs and increasing loyalty among existing customers. A referral program works by rewarding existing subscribers when they refer somebody else to sign up for your solution. Rewards could include discounts or free access to premium features at higher pricing tiers.

Reduce conversion barriers

Two major barriers to conversions in SaaS are calls to action that aren’t prominent or distinguishable and sign-up forms that are overly long. Focus on both the design of your CTA buttons (ensuring it stands out on the page) in addition to the microcopy (the label telling customers what to do).

Even the most interested customers will regard a lengthy sign-up form as an obstacle. Try to take a minimalistic approach and only ask your potential customers for the absolute necessary details when signing up. You can always ask for optional details at a later point.

Vertical SaaS value

Vertical SaaS marketing somewhat differs in that you’re trying to market to customers in a specific industry. You need to figure out ways to provide these customers with additional value.

One option that often doesn’t require industry-specific insight is to bundle a well-designed website with your vertical SaaS solution. A commonality across many different industries is that small businesses within them lack an online presence. Including a feature allowing them to create their digital presence will immediately strike leads as something incredibly valuable to their success, no matter your vertical. To learn more, read about how vertical SaaS providers amplify customer value with websites , and if you’re looking for a specific example, read about fueling growth In hospitality SaaS by selling websites .

3. TRACKING YOUR SAAS MARKETING PROGRESS

Getting in place a good mix of tactics is all well and good, but how do you track your SaaS marketing progress? Here are some key metrics to concentrate on.

PS: remember that it can be helpful to not only compare these metrics over time but also use industry benchmarks to see where you stand.

Traffic

Traffic is an easy metric to track, but it’s not so simple to track it in a way that’s meaningful. Instead of just loading up Google Analytics and viewing total traffic volume, go more granular. Look at returning users, unique visitors, organic traffic, and paid traffic metrics because each distinct measure provides insight into the performance of different facets of your marketing strategy.

Conversions

If the purpose of marketing is to reach a target audience and communicate the benefits of your solution, then conversions provide an excellent measure of how successful your marketing efforts are. Conversions are simply the percentage of website visitors taking a desired action.

Google Analytics is once again your friend for setting up conversions. Make sure you track conversions at different levels of the sales funnel. Poor conversion rates at different stages indicate a need to tweak what you’re doing.

Churn

Minimizing the rate at which customers cancel their paid subscriptions is critical to SaaS success. Acquiring new customers is far costlier than retaining existing customers. High levels of churn indicate you’re not doing a good enough job at marketing to existing subscribers. Potential marketing tweaks motivated by high churn rates include publishing more helpful content about your solution, communicating regularly about new features or updates, and rewarding existing customers through referral programs or other methods.

Another tactic to reduce churn is by implementing added-value functionalities into your product. For example, Appfolio, a property management SaaS company was able to reduce its churn rate by 4.8% by partnering with Duda website building platform , providing property managers with websites along with their property management software.

CLV:C AC Ratio

The customer acquisition cost (CAC) measures how much it costs you to win one paying subscriber across your marketing and sales activities in a given period. On its own, this metric is not spectacularly valuable, but when compared with your customer lifetime value (CLV) it becomes more useful in terms of marketing insights.

CLV measures how much a single customer is worth to your business. When comparing the ratio of CLV to CAC, you get a singular indicator of the viability of your current marketing strategies. If the ratio is something close to parity (1:1), there is clearly something wrong because acquiring each customer is costing about the same amount of money as the revenue they generate for you in their lifetime.

Lead Velocity Rate

Lead velocity rate (LVR) is the month-to-month growth in the number of qualified leads you generate. Ideally, your marketing efforts should result in a growing pool of qualified leads. Tracking this metric allows for swiftly adjusting your tactics rather than depending on future revenue metrics months down the line to spot lead gen issues.

Top 5 Ways To Improve Your SaaS Customer Experience

PUTTING IT ALL TOGETHER

Bringing a SaaS to market calls for appreciating the uniqueness of the business model, attracting a sizable and sustainable number of users, marketing your solution in an effective way and then tracking progress to refine tactics. Putting all of this together will create a formidable marketing strategy that should provide a solid groundwork and thereby enable growth.

Duda, 2022

Major New Partnership

Wed, 26 Feb 2020 16:35:21 GMT

Major New Partner

We are absolutely thrilled and excited to announce a new partnership with a leading marketing chain in Ireland who have 20 outlets and are expanding. We will fulfil the web design and development process for their clients using our superb web builder.

onlinepartnersv3_v1

New App: Generate Website Content with Dgtal Content

New App: Generate Website Content with Dgtal Cont ﻿ ent

New! Connect an Existing Stripe Account to Client Billing

New! Connect an Existing Stripe Account to Client Billing ﻿

Build a Native Store that Offers Service Based Products

Build a Native Store that Offers Service Based Products

How to turn a product’s shipping requirement on or off

How do 1000 Site Pages and 1500 Blog Posts Sound?

How do 1000 Site Pages and 1500 Blog Posts Sound?

Control Which Site Page Members Land On After they Log In

Control Which Site Page Members Land On After they Log In ﻿

Easily Import Products from Other Platforms into the Native Store

Easily Import Products from Other Platforms into the Native Store ﻿

Jump Start Your Site Membership by Actively Inviting Members

Jump Start Your Site Membership by Actively Inviting Members

Our Sites Are Now More Accessible

Our Sites Are Now More Accessible

UK Launch

Rolling out our Service in the United Kingdom

Embed Reviews - New Product Feature

Embed Reviews - New App

Access Groups - New Product Feature

Create members groups for a more personalized experience

New App: Agentz

New App: Agentz

New App: Amy Chatbot

New App: Amy Chatbot

Connected Data: Table Widget

Connected Data: Table Widget

New European servers for Live Websites

New European servers for Live Websites ﻿

Add more file types to Site Comments

Add more file types to Site Comments

New App: Firework

New App: Firework

New App: Chatfully

This is a subtitle for your new post

New Exciting Animations Added

New Exciting Animations Added

Draw in New Customers with Membership Websites

Draw in New Customers with Membership Websites

SaaS Marketing: The Top Strategies To Grow Your Business

SaaS Marketing: The Top Strategies To Grow Your Business

Major New Partnership

Major New Partner

New App: Generate Website Content with Dgtal Cont ent

New! Connect an Existing Stripe Account to Client Billing

Control Which Site Page Members Land On After they Log In

Easily Import Products from Other Platforms into the Native Store

New European servers for Live Websites